Job hunting is no walk in the park, so make things easier on yourself by crafting a cover letter with some pop. Your resume is important, but the cover letter allows you some creativity; a chance to separate yourself from the pack. Below are some ways to make your cover letter a winner.
Use a Name
Whenever possible, address your cover letter to an actual person. Do some research to find out who the head of HR is at the company. If you know someone who works at the company, contact them and ask if they can find out who should be addressed in the letter. This personal touch goes a long way with employers.
When in Doubt, Go Traditional
If you’re unsure of the company culture, keep the tone and formatting of your letter traditional and conservative. You don’t want jokes to be the reason your letter is tossed aside.
Start with a Story
One easy way to keep an employer interested in your cover letter is to start with an anecdote that displays the skills required for the job. Usually people start their letters with some kind of generic statement about their desire to be hired. Make your letter stand out by avoiding this well-beaten path. Just remember to keep the anecdote short and sweet.
Use The Middle
As Money reports, the middle paragraph is where you want to sell yourself. Hand-pick some experiences from your career that show you will fill the needs of the potential employer.
In your final paragraph, reiterate how much you want the job and thank them for their time. Then close things out with the old standby “sincerely.” No need to get any fancier than that.